THE SECRET OF FREE PRESS PUBLICITY
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A well-written, press release that captures the attention of journalists and media contacts can generate a lot more publicity than a high-budgeted media campaign. And the right kind of publicity can translate into BIG money for your business.

And best of all, it’s easy to do! Think about it… the press needs to continuously publish news to survive. You don’t need to have a major event, product or service to find your way into print. Take a closer look at your magazines, newspaper and television ads. Highly “ordinary stuff” is written about each and every day.

Below are a few “tricks” you can use to help your press release find its way into print.  

OFFER A FREE GIFT
This technique has been used for almost 100 years. Why? Because it still works. The lure and draw of something free is the most difficult enticement for most people to resist. Use this to your advantage!

GIVE A PERCENTAGE TO A CHARITY
The press loves charitable organizations. A portion of your sales/profit can be donated to a local or national charity. And if that particular charity happens to be making local or national headlines… all the better.

BE DIFFERENT AND OFFER MORE THAN “FLUFF”
Always remember the words: “What’s in it for me?” If a press release can answer that question for both the journalist and the consumer, you have yourself a sure-fire winner on your hands. That’s the only question people need answered when it comes to your product service or event.

All of the “big, big event” adjectives and fluff phrases in the world can’t replace a press release that answers the; what’s-in-it-for-me question.

DON’T SOUND LIKE AN ADVERTISEMENT
Most press releases are filled with thinly veiled promotional hype. Your main purpose is to offer usable content which will in turn inform the public of upcoming or new business developments, products, services or events. You have but a few seconds to grab an editor’s attention. That’s true with the press and public alike. Get to the point - in print.

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